Sport

Producers promise better Monday Night Football

BY HOWARD WALKER Observer Senior Reporter walkerh@jamaicaobserver.com

Sunday, September 16, 2012    

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IF you thought last season's Red Stripe Premier League's Monday Night was a hit, the people responsible for the viewing on television, Phase 3 Production, are promising even better.

Phase 3 Production's Executive Producer Brian St Juste told the Jamaica Observer that a concerted effort is being made to improve viewers' experience.

"We started off with a good product and we want to make it even better. First of all, refining the process and making sure what we did... is even better," said St Juste.

Phase 3 Production also wants to get viewers more involved in the game: "It's one thing to watch the game, but when you start to analyse it and give more detail... viewers will become more engaged," he reasoned.

"It's that viewer interaction that we trying to give. One of the big thing is the social media project where viewers can now communicate with production... on what they like about a particular moment in the game or probably what they like about the production and we bring that up on screen in real time and that will be one of the pluses coming out of this new experience," St Juste added.

Last season, Red Stripe introduced Monday Night football to great success on television and at match venues. Fans turned up in numbers despite the late kick-off at 9:00 pm.

"But the whole effort... is improving the viewer experience and we want to come on with more graphics, more information about the teams and particular players and giving them more football facts," said St Juste.

As for the actual improvement on the television set with slow motions replays and different angles, St Juste said there's no need to introduce more cameras as many people think.

"You know sometimes, bringing more cameras to a game doesn't necessarily mean it improves, but it's normally two cameras covering the game, a wide and a tight," he explained.

"Yes we would always want more cameras, but at the moment there are a lot of other things... tons of money because of equipment, personal and all that," he explained.

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