Oxford Street, Knightsbridge, Carnaby Sreet and Mayfair might be disappointed with the not so bumper crowd across at Europe's largest shopping mall Westfield in Stratford City located minutes from the Olympic City.

However, crowds were not only out enjoying retail therapy, but making the most of the spacious food courts and were shopping up a storm.

And depending on what was being sold and who was endorsing it they'd be hard pressed like Mr Mo of Unze shoes and accessories store where his Jamaican sequinned ballet flats are almost sold out to stop smiling.

"I've sold 300 pairs in just two weeks," he said, beaming from ear to ear. "And another shipment is coming in tomorrow. Jamaica is in demand and everyone loves Usain Bolt, so anything that reminds shoppers of this man sells."

He's not exaggerating! His ballet flats come in colours that represent flags of the USA, Italy and Great Britain, but it's the one from Jamaica that's in demand.