FOR the first time ever in the Caribbean, the Olympic Games will be streamed on the Internet live courtesy of SportsMax on sportsmaxolympics.tv.

The regional sports channel will be streaming Olympic action on seven channels to Caribbean audiences in 17 Caribbean territories from July 27 to August 12, meaning that viewers on the stream will be able to watch their sport of choice from London.

The Caribbean cable giant's live Internet stream of the London Olympics 2012 will be accessible through coupon codes distributed by SportsMax on Facebook (http://www.facebook.com/SportsMax) and through select locations of its streaming sponsors Western Union and Advantage General Insurance.

The SportsMax live stream will feature seven channels, five of which are directly from venues of different Olympic sports, one is the Olympic News Channel - a 24-hour service with highlights and updates during each day - and the seventh channel is IMC's 24-hour feed, which takes the best action from the Olympics and wraps it with complete analysis of what's happening at the Games from a Caribbean perspective. This IMC 24-hour feed, which is also being provided to authorised broadcasters across the Caribbean for broadcast on free-to-air, is being led by five-time Olympic presenter Lance Whittaker and renowned track analyst Hubert Lawrence. The stream will also offer the viewer the opportunity to replay action from the Olympics through the DVR feature on sportsmaxolympics.tv.

Tanya Lee, regional marketing manager of SportsMax, stated that "after setting a Caribbean record for the most viewed Caribbean event on the Internet for Jamaica's Boys & Girls Champs 2011, and successfully streaming Champs 2012 and the Jamaica International Invitational in May, we look forward to providing regional audiences for the first time ever with the option of watching yet another sporting event of immense global interest, especially as so many of our Caribbean athletes are positioned to medal in London".

"Many of the Olympic events and in particular the finals are going to happen while people are at work," highlighted Patria-Kaye Aarons, sponsorship and communications manager at Western Union. "We at Western Union are really excited about offering this exclusive password to all our sending customers, whether sending abroad or across Jamaica."

Lee further said that SportsMax's involvement in the London Olympics 2012 also included providing the Olympic feed to the 17 venues across Jamaica for the celebrations in August for Jamaica's 50th. "The broadcast feed for Jamaica 50 is provided courtesy of SportsMax, which will be conducting a free broadcast party, "the SportsMax Zone at LIME", at the corner of Carlton Crescent and Half-Way-Tree Road from August 8 to 11 from 1:00 pm to 4:00 pm daily. The event will feature the Olympic Games on big screen, plus live performances and giveaways by SportsMax, LIME, Advantage General Insurance and Western Union, among other treats."

SportsMax, through its parent company IMC, exclusively holds the Internet and closed-circuit (public viewing) broadcast rights for the London Olympics 2012.