Stewart's renews support for Reggae Boyz

Wednesday, February 01, 2012

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STEWART'S Auto Sales yesterday renewed its three-year sponsorship deal with the Jamaica Football Federation (JFF) by adding two new vehicles to the fleet of five for an approximate value of $30 million.

The sponsorship, as in the past, is designed to provide much-needed transportation in appropriate Stewart's Auto Sales style of comfort and reliability to team members who will coach and guide the Reggae Boyz, the senior national team, on the road to victory.

Yesterday Diana Stewart, managing director, Stewart Automotive Group, handed over the keys to a new Suzuki SX4 sedan and an APV eight-seater bus to JFF president Captain Horace Burrell.

These new vehicles are in addition to the previous fleet of four SX4 sedans and one BMW X3 SUV, which Stewart's Auto Sales is committed to servicing and maintaining for the next three years.

In expressing gratitude to Stewart's Auto Sales for its tremendous support to football over 25 years, Burrell exclaimed that it was a "happy day" for the JFF because in these challenging times Stewart's Auto Sales was "carrying the Jamaica flag".

"The JFF can't move the sport forward unless it is supported by corporate Jamaica," he said, before adding that Stewart's Auto Sales could never be considered a bandwaggonist, because it has been on board for a long time.

Stewart's Auto Sales started its support for football with the National Premier League and later with the national programme with the JFF under the leadership of Burrell.

"We remember the excitement as technical director Rene Simoes and the team made their historic 'Road to France' in 1998, when Jamaica, for the first time, entered unto the international stage of World Cup football," recalled Diana Stewart.

"We remember the national unity and pride in Jamaica that this campaign in 1998 engendered. As it was then, our nation now needs this same level of unity on so many levels to reach our goal of a prosperous and peaceful society.

"When asked to renew our sponsorship, we immediately responded. We are therefore thankful for this opportunity to make our contribution to this national effort."

She added: "Understanding the tremendous international benefits that Jamaica obtains from showcasing our athletic talents and the economic opportunities that avail itself to our young athletes was an important component of our decision to remain a part of this national programme and is indicative of our company's commitment to social and economic development through sports.

"Let us take this opportunity of urging all of Jamaica to commit to giving the Boyz our encouragement and, while understanding that they may not always win a game, let us not abandon them as those are the times that they will need us to lift their spirits to cheer them on to the success that we all desire," the managing director concluded.

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