Cricket for Change making an impact on youth

Sunday, November 24, 2013    

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Cricket can change the lives of disadvantaged youth.

This is the message of Cricket for Change (C4C), a British Airways community partner, which aims "to take young people on a journey of self-development using cricket and rugby".

C4C CEO, Andy Sellins, accompanied by West Indies and international cricketer Chris Gayle, took time out last week to update British High Commissioner to Jamaica David Fitton about C4C activities in the Caribbean and the planned collaboration between C4C and the Chris Gayle Foundation.

In Jamaica, to carry out capacity-building initiatives at the Foundation, Sellins explained that the plan is to, next year, engage at-risk youth, 16-20 years old, in an intense learning programme using cricket as a tool which makes them work-ready.

A similar programme exists in the United Kingdom supported by former English cricketer-turned-television personality Phil Tufnell. C4C uses the "Sportwork Impact Assessment App" -- the first sustainable shared measurement tool for the Sport for Development Sector, which provides evidence of the impact and cost savings attributed to their interventions, many of which are highly rated for effectively reducing youth crime and antisocial behaviour.

Sellins and Gayle were accompanied on their visit to the High Commission by Diane Corrie, commercial manager, Caribbean, British Airways; Radcliffe Haynes, head, Chris Gayle Foundation; and Donovan Miller, Cricket for Change programme manager and head coach of the Chris Gayle Academy in London.




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