American Jewellery, McKay Security, Crimson Dawn sponsor Duhaney Park FC

American Jewellery, McKay Security, Crimson Dawn sponsor Duhaney Park FC

Tuesday, February 11, 2020

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The senior men's team at Duhaney Park Football Club, an affiliate of the Kingston and St Andrew Football Association (KSAFA), got a three-in-one sponsorship combo to strengthen their participation in this season's Major League competition.

McKay Security, American Jewellery, and long-time sports gear manufacturers, Crimson Dawn, teamed up to make a $500,000 donation to the club. The sponsorship announcement came yesterday morning at American Jewellers in Mall Plaza on Constant Spring Road in Kingston.

Company Director Raj Khemlani highlighted that American Jewellery, which has been in business for over 40 years, recently opened its tech branch and realised one of the most effective means of promoting this new business was through football.

“Ironically, Jason McKay from McKay Security recently approached us and proposed the most suitable promotion model that will not only promote our new branch, but allow us to invest in the future of Jamaica — the next generation. And what better way to do so than with one of our people's favourite past time — football,” said Khelmani.

“The Duhaney Park Football Club has been in operation since 1966. It is a community-based sport with an objective to reduce the crime being experienced in the community and improve the mindset of its youngsters through football,” Khemlani continued. “This is an effort we were impressed with and knew we had to be involved. From a marketing point of view, this union will be a sure goal as it benefits both objectives for the American Jewellery Tech Branch.”

Todd Rhoden, Crimson Dawn's sales and marketing director, said, “We're also helping to build back the community and try to do our part to ensure that sport is being developed in Jamaica and helping to develop the community and the youth of Jamaica”.

He noted that Crimson Dawn has been in operation here for over 45 years and reinforced that this commitment is an asset in “… helping to build on the foundation where we're coming from, which is the youth of Jamaica and sports in Jamaica.”

Rhoden added: “I want to encourage Duhaney Park Football Club and the youth of the team to continue to progress, be ambassadors for the community and go out there, do well, represent yourself, your community and Jamaica well.”

McKay Security has been involved in sports sponsorship for quite some time, primarily through the St Catherine Football Association and martial arts at national and high school levels. Denise Romero, the company's executive marketing and client services manager, said they have been “observing the Duhaney Park Football Club for some time and … they are indeed a true example of development in the sport and more importantly, a beacon for the Duhaney Park community, which has been brought together out of love for camaraderie, the game, and giving our youth a way out rather than resorting to violence”.

Romero continued: “McKay Security has always practised good corporate social responsibility and sponsoring this club makes our firm's social and marketing responsibilities very easy to satisfy.”

The club has already played two matches in this season's KSAFA Major League, winning the opener 3-0 against Shortwood United FC, before battling to a 3-3 finish in Saturday's humdinger against Maverley-Hughenden.

Darrington Ferguson, Duhaney Park FC's president, expressed gratitude to “all the persons who got behind the wheel of the cart to get this thing going”, while explaining the value and relevance of the football club to community development.

Ferguson said: “We at Duhaney Park Football Club are very passionate about the game itself, but are even more passionate about our youth and therefore we crave for this kind of support.”

Acknowledging three Major League players present at the sponsorship announcement, Ferguson said: “This is just a small group of the 150 players we house at the Duhaney Park Football Club, because we have a total of five teams, with 30 representatives on each team. These guys are not just players, they are ambassadors to the Duhaney Park community and I want to say to them, thank you guys for sharing the dream and I hope the vision will be realised.”

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