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Burger King, TruShake announce Premier League sponsorships

Wednesday, January 13, 2021

PROFESSIONAL Football Jamaica Limited has secured their seventh and eighth club sponsors for the Jamaica Premier League.

Restaurants Associates Limited, through their Burger King brand, and Trade Wind Citrus's TruShake brand were announced as club sponsors at Jamaica Pegasus yesterday.

This puts Professional Football Jamaica Limited within 80 per sent of it's $100-million club target, having announced Yummy Bakery, Jamaica Producers, Indies Pharma, Wisynco, JMMB and Mount Pleasant Academy as sponsors to date. Digicel are presenting sponsors.

Sabrena McDonald Radcliffe, sales and marketing manager at Burger King, says this continues their long association with football. “Restaurants Associates Limited, through our Burger King brand, has been supporting football for many years at the high school and club levels. We've sponsored teams like Mount Pleasant and Dunbeholden in the Premier League, and we were sponsors of schoolboy football for five years. Coming on board for the Jamaica Premier League is just a natural transition.”

Trade Winds Citrus, through its new protein shake brand TruShake, is pleased to be associated with the 2021 season.

“We all know football is the heart of Jamaican sports and we have developed the perfect product for athletes. TruShake is a highly nutritious product packed with nine grammes of protein and 30 per cent calcium, which will allow the footballers to replenish their bodies and get the nutrients that they need. We are happy to be on board as a sponsor and we are ready to shake things up,” said TruShake Marketing Manager Lauren Mahfood.

Acting general manager of Professional Football Jamaica Limited, Arlene Martin expressed that the sponsorship target is squarely within reach. “We are still in talks with other prospects and look forward to securing the final three club sponsors for the 2021 season over the coming week, after which each club sponsor will be assigned to their respective clubs via a draw to be conducted later this month.”