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C&W Ja brings Asafa Powell to Champs
.Telecoms company providing $3.8 million sponsorship for 2008 meet

Saturday, March 08, 2008

The world's fastest man, Asafa Powell, will be on hand to present prizes to the top male and female athletes at this year's Inter-Secondary Schools Association (ISSA) Boys' and Girls' Athletic Championships, courtesy of Cable & Wireless Jamaica (C&WJ), an associate sponsor of the meet.

C&WJ has contributed approximately $3.8 million to the staging of the 2008 championships, which is the second allocation under a three-year agreement with ISSA. The amount represents a 15 per cent increase over C&WJ's contribution last year.

Vice-president corporate communications Errol Miller said C&WJ's continued sponsorship of the High School Championships demonstrates his company's commitment to youth and sports development in Jamaica.

"We are gratified to have the opportunity to make a major contribution to a sport that has done so much to put our country on the map," he said. "And we are proud to be involved in unearthing and showcasing the talents of the next generation of athletes that will continue our proud tradition in track and field."

The appearance by the 100m world record holder is one element of C&WJ's activities in support of their associate sponsorship of the event, which will run from March 12 to 15 at the National Stadium in Kingston.

Among a number of special 'Champs' promotions, C&WJ will have a 50 per cent discount sale on handsets for patrons attending the meet. And, in support of ISSA's efforts to promote cordial competition among participants, each phone will be preloaded with the inspirational song, "Sweet Jamaica" by roots reggae singer, Luciano.

C&WJ will also be giving away a free silver necklace or an MP3 Player with every phone purchased.

In addition, members of the public have a chance to win an official Asafa Powell shirt by texting the phrase "Asafa for Gold" to 444-GOLD on March 15.


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