JFF to soar with Caribbean Airlines

... Federation chisels US$300,00 deal with regional carrier to fly Boyz, Girlz

Thursday, December 06, 2018

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The Jamaica Football Federation (JFF) is set to soar with regional carrier Caribbean Airlines in a partnership to run over three years, it was confirmed yesterday.

According to JFF general secretary Dalton Wint, the deal is worth US$300,000 (about $36 million) and will cover all the teams — male and female.

Wint says half of the sum involves the subsidising of air travel costs for the teams, while the other half will be direct cash injection.

“We are excited with this deal with Caribbean Airlines as the number one carrier in the region, and this will certainly help our teams to travel a little easier as air travel cost is a significant part of the JFF's budget, so we are happy with this relief,” Wint told the Jamaica Observer last evening.

“This new arrangement is very encouraging for us as it's been a while since the JFF has had an official airline partner, and forms part of intensified programme of engagement to woo more corporate support for the Reggae Girlz and the national programme in general,” he added.

Wint said while the negotiations were always centred on making the arrangement all-inclusive, the success of the Reggae Girlz qualifying for the France 2019 Fifa Women's World Cup “was definitely a fillip” in sealing the deal with Caribbean Airlines.

The JFF general secretary explained that while Caribbean Airlines may not cover routes directly that the teams may wish to travel, there is the option of taking advantage of global co-share partners that may have a wider reach.

JFF President Michael Ricketts, in a press release from the Jff yesterday, welcomed the new partnership and underlined its arrival at a time when Jamaica is still celebrating the history-making feat of the senior women's players.

“There is a lot of focus on the women's programme, starting with Fifa... the JFF is also ensuring that the country's very talented women footballers are facilitated to do their best and make the country and the region proud.

“The JFF cannot do it alone, and the support of Caribbean Airlines and others who are giving support is very much appreciated. Caribbean Airlines has once again shown why it is a leader in the region,” Ricketts was quoted as saying.

Also quoted in the press release was Caribbean Airlines CEO Garvin Medera, who was in Jamaica last week for a Caribbean Airlines function, from which he took time out to meet with JFF officials and players in finalising the deal.

“We are honoured to join the Reggae Girlz on their truly extraordinary journey... the team represents the quintessential spirit of Jamaica, and Caribbean Airlines is honoured to support the mission as they continue to show the world what they can do,” the quote said in part.

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