Athletics

JMP Rise Up and Run excites at Everyone's A Winner/Running Events race series

Tuesday, April 16, 2019

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Salada Foods Jamaica Limited, in partnership with Running Events Jamaica Limited kicked off Jamaica's first road race loyalty card, aptly titled Rise Up and Run at the Everyone's A Winner/Running Events 5K & 10K on Sunday at Hope Gardens.

Long lines and blazing heat did not deter registered patrons from getting their hot cup of Jamaica Mountain Peak (JMP) coffee or tea to secure a Rise Up and Run gift package which will include the iconic Jamaica Mountain Peak yellow mug, a limited-edition T-shirt, coffee, tea and full entry to the 2019 Reggae Marathon while stocks last.

On its first day, over 150 persons had already signed up for the programme. Group Operations Manager at Salada Foods Lorna Lewis was warmed by the response.

“The response to the loyalty card has been tremendous. At Salada, our mantra is simple: We Rise Up and Support Jamaica. The fact that race-goers and runners are connecting with our brand to further bolster support for the charities connected to these runs; in addition to being excited to participate in Reggae Marathon speaks to the impact of road racing in Jamaica. We are proud to offer this Rise Up & Run package and we look forward to registering more persons at the Law Enforcement Torch Run on May 5.”

The loyalty card, the first of this magnitude for Salada, is designed to encourage Jamaicans to rise up, run for the fun and donate to the cause.

To participate registered Running Events patrons can visit the JMP booth at any of the eligible races, present a valid race bib to the JMP hostess and receive a loyalty card along with their complimentary cup of JMP coffee or tea. The patrons will then receive one stamp per person per race event per loyalty card. To win patrons must submit one loyalty card with three valid stamps, proof of purchase (ie receipt) of any JMP product purchased at any outlet during the period of April 1 to November 30, 2019 and contact information.

Trish Ann McTaggart, a 5K walker, shared her excitement about the prospect of being rewarded by the Rise Up & Run campaign.

“Usually the only joys of the race are giving to charity, rolling out with your crew and putting in the necessary miles for your health. The fact that I have the chance to win a bib to participate in Reggae Marathon may actually push me to train for the 10K and will definitely see me at a few more race events this year. And let's not be shy, the coffee, mug and T-shirt are also a great incentive to come out to the upcoming races. Love the concept.”

First-time 5K walker Samantha Holness shared similar sentiments.

“I'm not the most active person, but I love coffee and I love charitable projects. I enjoyed the walk. Clearly, I did not win. But I'm excited by the possibility of all of these things coming together for me with the Rise Up & Run Card. Best believe I will be one of, if not the first winner!”

The eligible races include: Everyone's A Winner (April 14), Law Enforcement Torch Run (May 5), Food for the Poor 5K (May 19), Everyone's A Winner (June 16), Welcome to Kingston (July 14), CUMI Come Run (September 23), ICWI Pink Run (October 27) and UWI 5K Run (November 10).

According to managing director of Running Events Jamaica Alfred “Frano” Francis, the fruits of collaboration and shared vision have begun to bear.

“Road races are growing in popularity in Jamaica,” said Francis, “and we make sure that there is a sincerity of purpose in all races with which we become associated. However, we cannot do it alone, there are sponsors, participants, our team, volunteers, Government, entertainers, beneficiaries, media and a lot of other parties that make it all possible. So we are happy to have another visionary and partner step up for the cause.

“This partnership with Salada Foods will enrich the overall experience of our patrons and will encourage more patrons to come out in their numbers to support these worthy causes.”

Salada will work closely with the Running Events organisers to provide full-service hot beverage stations at the highlighted races on the 2019 Road Running calendar.


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