Red Stripe, CBL engage in friendly rivalry for special cause at Jakes Triathlon


Red Stripe, CBL engage in friendly rivalry for special cause at Jakes Triathlon

Tuesday, May 08, 2018

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Treasure Beach, St Elizabeth — While participants of various skill levels were vying for supremacy at the 23rd staging of the Jakes Off Road Triathlon, two seasoned athletes were doing battle for a bigger cause.

Bruce Kidner, finance director at Red Stripe, and Edwin Vaquerano, commercial director at Celebrations Brand Limited (CBL) had taken up the challenge to raise $100,000 for the Breds Treasure Beach Foundation.

And Malta, a continuing sponsor of the event, opted to up the ante and challenge both men to contend for the prize and have the funds donated to a specific Breds programme on their behalf. After some good-natured rivalry, Kidner emerged as the winner and opted to support the Breds EduSport Programme.

“It was a very close finish this year, which could have easily gone either way, but I am very pleased that Malta will make this donation to Breds on my behalf. This is indeed a great initiative that will directly support the children in the St Elizabeth community,” said Kidner.

Despite playing second fiddle, Vaquerano spoke well of his competitor and friend.

“He's very smart about competitions; he always has a strategy and sticks to it but on race day, he's a different person. He identifies his competitor's weakness and plays on that, but he is truly a great sportsman,” the CBL director shared.

The Breds EduSport Programme aims to make learning through sports fun for over 1,000 children in St Elizabeth. The programme employs coaches to deliver weekly sporting activities to participating schools and places a strong emphasis on creativity, independent learning, and problem solving.

Kidner, a third-time Jakes Off Road Triathlon participant, has been doing similar sporting activities for the past eight years but rates the aforementioned event as his favourite. This is based on the involvement of the community in showing off Jakes and Treasure Beach to the wider Jamaica and the world.

“As always, Jakes remains the sporting event of the year for me. It's an event that brings together visitors and the local community, with many people turning out to cheer the competitors on and ensuring the bike riders are aware of slippery turns on the road,” he noted.

After months of rigorous training, the gentlemen were satisfied that they both improved on their finish times from the previous year. On that note, they both enjoyed the healthy competition between them and were happy to be able to further assist in the development of the Treasure Beach community.

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