Sponsors loving Racers Grand Prix experience

BY SHERDON COWAN
Observer staff reporter
cowans@jamaicaobserver.com

Thursday, May 31, 2018

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Since its inception, the JN Racers Grand Prix has been “so nice” that various stakeholders are beaming with excitement about this year's third staging.

Despite the absence of the legendary Usain Bolt, who has retired, sponsors of the world-class event are boasting high anticipation for what is expected to be another spectacular showing inside the National Stadium on June 9.

With a number of young athletes coming through on the international stage after bidding farewell to the legend last year, this year's staging of the event, dubbed 'Stars; The Next Generation', is promising nothing short of the usual pulsating action witnessed over the first two years.

Among those expressing delight ahead of the event, is promotions and events manager of main sponsor Jamaica National (JN) Group, Carlene Edwards, who believes that this year's show will give the world another taste of the sprint factory's prowess in track and field.

“Track and field continues to be the pride and glory of Jamaica, and the Jamaica National Group is pleased to assist with the development of sport as a sub-sector of growth. The phenomenal success of this meet over a two-year life span is not only an indication of what we have to produce talent on the track, but also to organise world-class events.

“It is a demonstration of how much is to be gained from our continued investment in shaping and honing track and field, and the Jamaica National Group is prepared to assist in those efforts through our continued support of well-organised events such as the Racers Grand Prix,” said Edwards.

“Jamaica remains on top of the world, thanks to the exploits of the greatest sprinter whoever lived, the legendary Usain Bolt. And although the curtains came down on his illustrious career last summer, the Grand Prix has set a standard that the organisers are sure to deliver with the basic level of professionalism.

“We know that the JN Racers Grand Prix will be the highlight of the summer and we are excited to play our role in bringing track and field fans, here and internationally, an event that will position Jamaica positively on the world stage as we look forward to another electrifying meet,” Edwards added.

Jamaica's own Yohan Blake, Julian Forte, Shericka Jackson, Janieve Russell, Javon Francis, Kemar Bailey-Cole, Demish Gaye and Sashalee Forbes are among those set to perform alongside a number of the world's finest international talents for what should be another memorable night inside the National Stadium.

Athletes from more than five countries are expected to compete at the meet that will be held to aid in the development of Jamaica's athletics and that of the Racers Track Club.

A total of 13 international events — six on the men's side and seven for the women's —will be contested, to be complemented by four Olympic Development events. The women will compete in the 100m, 200m, 400m, 400m hurdles, 800m as well as the triple jump and shot out.

The men will lock horns in the 100m, 200, 110m hurdles, 400m, as well as the discus and high jump.

It is with these elements in mind that Andrei Roper, KFC's brand manager, describes their partnership with Racers Track Club as a no-brainer.

“On behalf of the KFC and now Pizza Hut family, it is with great pride and honour that we return on board with a great group of organisers, a great group of sponsors, and a great group of the next generation of stars.

“The last two years have not just been a blessing as a sponsor, but as a fan of track and field, I am really pleased to see Jamaica host more and more international meets,” Roper noted.

Meanwhile, Michaela Francis, Coca-Cola brand marketing manager, shared similar sentiments.

“Wisynco Group limited and the Coco-Cola family are so excited to be back on board for the third staging of the Racers Grand Prix. First I want to congratulate Racers and all their sponsors for two successful events that we were so honoured to be a part of, and we are committed to fuelling the stars of the next generation with Powerade and Wata this year,” she asserted.

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