SO2 + 3

Sunday, December 09, 2018

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SO Chic

Let's admit it. We all love a bit of sparkle and shine! No cause for alarm, though, as there's a scientific explanation for it all. Apparently, it has to do with our primordial need for water. Who woulda thunk it? Bijoux, however, knows that local luxury-oriented shoppers would prefer not to have to jump on a plane each time they need an exquisite bit of bling.

The haute locale recently completed a $100-million facelift and officially revealed it at a cocktail party last Thursday, December 6. Just in time for Christmas, to boot! As guests filed into the boutique the gasps of delight were barely suppressed. What a transformation! Once inside the Miami-based Artco-designed space, you'll think that you were teleported from 7 Dominica Drive to Madison Avenue. The design effortlessly straddles the thin line between classic and modern and is quite inviting. Style Observer (SO) could easily spend an afternoon in there.


Luxury Brands

Here you'll find classic luxury brands Chopard, Rolex and Breitling beside popular contemporary brands Pandora, Roberto Coin, Skagen, Michael Kors and John Hardy. The Bijoux buying team definitely has its ear to the streets as there, too, is the Beyoncé-, JLo- and Rihanna-approved brand Djula. And we would be remiss if we did not mention that Bijoux still has one the best top-shelf perfume departments in the city. In case you're wondering SO loves anything from Creed, Hermès and Carolina Herrera. Wink wink.

In The Rock's major tourist areas, a shopping bag from Bijoux carries the same clout as the iconic robin egg blue ones in major shopping cities across the globe. This new store will definitely attract a myriad of shoppers through the double doors and, with its elevated shopping experience, will encourage major retailers across the Corporate Area to step it up a notch.

Diamonds are Forever

Historically, jewellery has been a choice gift to show love and adoration. The wise man Melchior brought the baby Jesus gold (OK, not quite jewellery but you get our drift). For his first gift of jewellery to Elizabeth Taylor, Richard Burton purchased the 33.19-carat Asscher-cut Krupp Diamond. And to propose to the People's Princess, Charles, Prince of Wales commissioned the now iconic 12-carat oval blue Ceylon sapphire set in 18 karats white gold ring from Garrard & Co. Dame Shirley Bassey sang Diamonds Are Forever and Bijoux definitely agrees.

For decades Bijoux has been the destination for discerning shoppers. The newly renovated Kingston flagship with its bulletproof vestibule, private shopping suites and attentive staff will appeal to luxury shoppers and continue to meet their needs for many more years to come. Congrats!

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