Fiwi Productions relaunches e-commerce site

Sunday, June 10, 2018

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Fiwi Productions, a media, entertainment, and marketing company headquartered in New York City, but highlighting Jamaican, Caribbean, and African-American cultures, has re-launched its e-commerce site,, 18 years after its first launch.

The new website will manage initially the online business of the recently published novel, A Reason for Living, and two very unique documentary films on Jamaican and Caribbean music, It All Started With the Drums (1987) and Jammin' In Jamaica with the Mystic Revelation of Rastafari (1996).

Founded by Jamaican-born, journalist, documentary filmmaker, and now novelist, Julian “Jingles” Reynolds, Fiwi Productions, was borne out of Fiwi Corporation, founded by Jamaican-American entrepreneurs, in Harlem, New York in 1973.

The company has produced major music concerts in America featuring Jamaican reggae acts Burning Spear, Third World, Toots and the Maytals, The Mighty Diamonds, and the Skatalites, as well as the stage play Operation P. featuring the late Ranny Williams, the Jamaican iconic comedian.

A food distribution arm had operated over many years in the agriculture and agro-industry sectors.

“Since becoming unavailable on, more than 15 years ago, people kept inquiring about the availability of my documentaries, and now that my novel is available on all the leading online bookseller sites, I figured there is a strong enough product list to re-establish our e-commerce site,” Reynolds, CEO of Fiwi Productions, said.

He has experience spanning five decades in media, marketing, film-making, and business, in Jamaica and the US.

His novel, A Reason For Living, is set in the creative, but volatile Jamaica of the 1960s, that gave the world, ska, rocksteady, and reggae music, from creative forces such as Bob Marley, Peter Tosh, Jimmy Cliff, Marcia Griffiths, Toots Hibbert, and Dennis Brown, and the rude boys, exhibiting antisocial, anti-State, and violent lifestyle.

“It's a period I know very well, starting out as a teenager and young adult working as a journalist with the Gleaner Company, covering news, sports, culture, politics, and fully immersed in the activities of a new evolving nation,” Reynolds stated.

Fiwi Productions employs a business model emphasising investments in culture and the creative industries in improving the socio-economic conditions, and increased employment opportunities in the less developed communities of Jamaica, and Caribbean territories, and the African-American communities in the United States.

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