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Jamaicans tapping into US trillion-dollar app economy

BY DEANDRA MORRISON
Online reporter
morrisond@jamaicaobserver.com

Tuesday, July 11, 2017

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With rapid social and technological growth globally, new possibilities have emerged for sustainable economic growth in the Caribbean, particularly Jamaica, which currently benefits from a booming business process outsourcing (BPO) industry.

Against this background, Jamaican businesses now have an opportunity to position themselves to take advantage of the global app economy, which, according to market researcher App Annie, could hit US$6.3 trillion by the year 2021 — up from last year's US$1.3 trillion.

This is exactly why iSpur Development Company and ByllKreate have partnered to create the Caribbean's first full-service business development company as they seek to reposition Jamaica as an innovative technology hub.

They believe that their partnership can steer the region's app economy in a direction that will lead to sustainable economic growth.

In fact, head of business development, Melanie Wynter is advocating a shift from Jamaica's predominately call-centre support BPO economy to a software/app development BPO.

iSpur was established in 2012 and specialises in strategic sales and marketing and implementation, while ByllKreate is a leader in business innovation through software development and has bases both locally and internationally.

Together, iSpur and ByllKreate offer the prospect of building an app economy in Jamaica geared towards servicing the world's demand for software development.

Wynter said she is currently meeting with international partners to introduce and position ByllKreate as a “software development shop” that will liken it to international technology leaders in India and Asia.

The business development expert pointed out that the partnership bridges the gap between software development and sales. Now clients are able to structure the scalability of their businesses and bring their software to the market using sales and marketing.

The company's vision is to empower local enterprise, especially small and medium enterprises, towards the use of new and improved technological solutions.

The micro, small and medium enterprise (MSME) policy states that SMEs spur economic growth and play a key role in developing countries. These enterprises create employment, facilitate wealth creation, and form the backbone for private sector growth and expansion. Despite their economic significance, SMEs face many challenges that hinder their growth and development.

Unfortunately, many businesses are characterised by entrepreneurs that lack marketing and sales capacity and broad operational capacity, business leadership, communication and technical skills, and are unfamiliar with the concept of business development and useful technology to ensure efficiency.

However, iSpur and ByllKreate hope that their full business development services will propel local SMEs seeking to grow in the digital age to success.

Their expertise and professionalism have already been extended to industries in education, technology, communication, sporting, transportation, and shipping.

Some of their clients include Google X, Red Venture, Yellow Pages Toronto, Island Networks Limited, local law firms, and other companies seeking to grow in the digital age.

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