LAST Tuesday, BOOM Energy Drink, a product of Wisynco, hosted the movie premiere of Here Comes the Boom starring Kevin James at Carib 5. Organisers and sponsors alike took charge of the cinema's largest movie theatre for the evening's slate of activities.
As part of the community outreach initiative, José Marti Technical High School, which is not only located minutes away from Wisynco's headquarters, but has also been a patron of the company for over a decade, were the grateful recipients of all the proceeds from the ticket sales that the movie premiere generated. A group of teachers and students of the school were also honoured on the night with gift baskets.
Notably, it was the extra-curricular and the welfare programmes that were set to benefit from the event as they were two areas that were in dire need.
Annmarie McKenzie, guidance counsellor at the school, said in an interview: "Currently, the school's welfare programme operates under a budget of $200,000 for the year."
She also said, "[However], there are instances where teachers would have to dip into their pockets to help students, because there are so many in need and not enough money."
The tickets for the evening were priced at $2,000 and to little surprise, the theatre was almost filled to capacity, sending a strong message that the fight for the nation's youth -- particularly where their education is concerned -- is well and truly on.
In the movie, Scott Voss (played by Kevin James), a biology teacher, decided to brush up on his wrestling skills from high school to enter the world of mixed martial arts to raise funds needed to save the school's music programme. Despite the pain and embarrassment he suffered, he never lost sight of his goal and with the assistance of the music teacher and a former MMA fighter he overcame the odds to raise the money.
Though the initiative was predominantly humanitarian in nature, both the organisers and patrons certainly left the theatre with satisfaction as Here Comes The Boom provided great humour while delivering a perfect depiction of the message Boom Energy Drink was sending by hosting the premiere.
In speaking to the rational of the project, Kimberly Lawson, brand manager of the Boom Energy Drink stated: "The movie premiere of Here Comes The Boom is just one [such] medium that the company has chosen to place its philanthropic efforts and we can be certain that it will not end there".
Aside from the film, patrons were treated to a piece from Dance Xpressions and food provided by a couple of the sponsors in the form of Domino's Pizza and Chester's Chicken. Caribbean Producers of Jamaica and Labels & Supplies were also noted sponsors of the evening.
— Devaro Bolton