Cellphone clash a smash

Tuesday, November 20, 2012

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JAMAICANS loved the staging of the 'Red Bull Thre3Style' competition earlier this year. So, Red Bull Jamaica brought back the vibes to entertainment once again, with the Red Bull Cellie Clash competition.

Affording Jamaican youth another outlet to express their musical talent, the innovative competition reinvented a historic part of Jamaican culture — sounds clashing.

The event targeted four of Jamaica's prominent Universities; Mico College, The University of The West Indies (UWI), The University of Technology (UTech) and Edna Manley College of the Visual and Performing Arts.

Scheduled from November 1 to 9, students got an opportunity to showcase their cellphone-clashing skills. For each round two competitors went head to head with their phones as the only source of music. Hooked up to the Red Bull Music truck the competitors had only three songs to win over the votes of the crowd and advance through the competition.

Kicking off at Mico on November 1, with a surprise performance from 'Specialist' and tons of giveaways, from sponsors Digicel and Klip — high-end headphone producers — the competition began to make its mark.

However, it was UWI and UTech's clashes on Thursday, November 8, that would show the competition's full potential.

The UWI clash was held at popular student hangout, the SPOT.

Set up just like a nightclub, the room filled with university students excited to hear this new form of clashing, but, patrons who came expecting a war were pleasantly surprised to see an encouraging crowd of peers enjoying the music and having fun. As the finals for the night approached, prominent Jamaican MC Supa Hype entered the club and quickly took over from the host to do his own hypeman techniques, while surprising the crowd with performances from ChiChingChing and Munga Honorable.

The final clash was held at Edna Manley on Friday. A university which showcases the true pride of the art world brought a different version of clashing to the competition. art students wowed the crowds with eclectic techno tunes, old school reggae, dubstep and even gospel.

The winner, music major DJ Pelps expressed appreciation for the event. "I haven't really been able to showcase my ear for music on an open stage and I, along with the other contestants, am grateful for this opportunity. We really need the support from the corporate world in Jamaica's art industry to help uplift and encourage more youth."

There is no doubt that Jamaica will be calling for a repeat of Red Bull Cellie Clash in 2013.





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