KNOWN for its spicy scent of sophistication, Brut is no longer just a brand for cultured men, but now boasts a new line for the modern TEEN, Brut XT.
Brut XT hopes to become more than a brand, it wants to be a movement. To get its name out there, XT will host a myriad of competitions, all on your favourite social networks like Facebook and Twitter, which will give TEENs a chance to express themselves as individually as their scent.
The competition 'XTpress Yourself' allows Facebook fans to choose their favourite XT fragrance and create an Avatar that best shows off their fragrance and their personality and post it to the Facebook fan page.
In 'XT Dance Nation', Facebook fans can make dance videos to their favourite songs and post those to the fan page as well.
'XT Attraction' asks the question "How do you attract girls?" and fans answer by posting their own Brut XT Attraction commercial on the fan page. While 'XT Art Attack' allows Facebook fans to post pictures of their original creations from fashion, crafts, drawings, to paintings, carpentry or metal work that display their creativity and individuality.
For Twitter fans, there will be a monthly Twitter treasure hunt that will have BrutXT followers scouring their neighbourhoods for clues for a chance to win cool electronics worth up to $20,000 from cutting electronics store Watts New.
The treasure hunt will also include mini hash tag competitions that will allow competitors who use the hash tag "#BrutXTTreasureHunt" the most before the games, an extra clue, giving them a head start.
Meanwhile, YouTubers will not be left out. Monthly Dance lessons with Famous Dancehall dancers will be provided for those who subscribe to the Brut XT YouTube channel.
Also on the YouTube channel will be Jamaica's first online prank show, You've been X'T! The show, whose hosts will be chosen from competitions on Facebook and Twitter, will show TEENagers like you playing practical jokes on your friends.
The deodorant line geared towards fresh, fashionable young men carries four individual scents; each scent with its own identity as unique as the personality of its wearer.
CODE is for the cutting edge TEEN, who is moved by music and technology, while EGO is for the TEEN, who dares to stand out in everything they do. EXCESS is for that go-getter with the limitless personality, and URBAN, for those TEENs who are already leaders, and have taken charge of their life and destiny.
"XT is a deodorant that never stops; it's always looking for new goals and challenges. XT is all about vitality and intensity, it has the scents, the right price, and most importantly it is has long-lasting fragrances with strong deodorant protection to be everything you need in a fragrance," says senior brand manager Michelle Valentine of NM Marketing & Distribution, the distributor for Brut XT.
And though XT is a male geared brand, the ladies shouldn't feel left out.
"While the brand is primarily for males, it doesn't stop females from trying it out. And it is the ladies who will decide whether the men really rock the fragrances or not so they play a vital role to the brand," said social media consultant for the Brut XT Brand Alison Moss-Solomon. "And if a girl wins a Brut XT gift basket, and decides she doesn't want to try it herself, she can always give it to her special beau."
Our favourite part about this young and fresh movement is that Brut XT will be teaming up with TEENage, Jamaica's number-one youth magazine, to give you our readers exclusive coverage of all the competitions. So will you be joining the XT movement? Because we surely will. Join the movement at Facebook.com/BrutXTJa and follow on Twitter.com@BrutXTJa.