Rashel Edwards - Certified Beauty

Chavon Panton & Kimberley Sherlock

Tuesday, October 16, 2012    

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TWENTY-TWO-YEAR-OLD Rashel Edwards has managed to balance passion with entrepreneurship and has worked to make a name for herself in the world of make-up.

A graduate of the University of the West Indies with a bachelors degree in entertainment and cultural enterprise management, Edwards started out with just a love for fashion and make-up.

After teaching herself a thing or two, through research she learnt of US-based Emily Connors, who owns Body Works Make-up Artistry in Atlanta.

Connors became her mentor and taught her about make-up. Edwards also credits local make-up artiste Loni Jones as one of her supporter thus far.

Her first major job was being the make-up artist for the 2011 staging of the Miss Jamaica Global International pageant. Now, she owns and operates her own make-up store Chasity Artistry, and her love for make-up has grown tremendously. She explains: "I'm able to earn money and live comfortably doing something I love."

Chasity Artistry aims to help women put their best foot forward, using as little make-up as possible to look flawless. Over the last two years she has also been awarded by wedding-planning website WeddingWire as one of the top local vendors for brides, and has been labelled 'top airbrush make-up artist for brides coming to the island for their special day'.

She also provides private consultations at her store as well as make-up application, temporary tattoos, lash extensions, a wide range of make-up products and facial hair removal.

Edwards, although happy about her progress, was quick to point out that it hasn't been easy, especially with some of the misconceptions about the industry.

"People think that being a make-up artist is something you just get up and decide to do and just jump into and you are successful right away. It is one of the hardest jobs because you have to deal with different people with different taste and skin types. It takes hard work and a whole lot of practice."

She keeps current with trends and attends make-up workshops. One of her latest clients was dancehall darling D'Angel and Edwards knows that with her hard work she will continue to be acknowledged by other big names in entertainment and other circles. She plans to branch out, and, of course, dreams of one day becoming one of the biggest names out of Jamaica with her own line of make-up.

TEENage loves not only the fact that Edwards is following her dream, but also the fact that she has turned her passion into a successful business.

You can check out her Facebook.com/ChasityArtistry for more pictures of brides and artistes that she has worked with; and can visit her store at Shop 25 in the Barbican Business Centre.

Beauty Tips and Beauty Finds from Rashel

• When applying your make-up, less is more. Make-up should emphasise your already beautiful features.

• Don’t overdo it and ensure that foundation or eyeshadows are blended properly.

• Test different shades on your eyes and find the one that enhances your natural beauty most.

• If you have problematic skin, don’t just cover it up with make-up. While a full coverage foundation would hide imperfections, ensure that you also use medically recommended products to help take care of your skin.

• Products that should be in every woman’s purse are mascara and lip gloss. I recommend the Maybelline Great Lash Mascara in black.

• My favourite concealer is hands down the Bobbi Brown Creamy Concealer. The concealer from Becca Cosmetics line is also very good. My most favourite product are Ardell eyelashes.



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