Supligen launches new, slimmer 290 ml can

Dominc Bell

Tuesday, September 25, 2012    

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Nestlé Jamaica Limited, last Thursday, launched its redesigned supplement drink Supligen at the Mona Visitors' Lodge.

The launch took place on the venue's lawns, and featured numerous projectors displaying the latest advertisement campaign for Supligen.

The aesthetic changes to Supligen includes a slimmer design to its can, which the company describes as their response to consumers' demands for a "more appealing and convenient product".

Attendees at the launch were treated to emceeing and musical selections by ZJ Bambino in-between James Rawle, country manager for Nestlé Jamaica Limited addressing the guests.

Rowle thanked Jamaicans for their "participation and loyalty to the brand Supligen", and stated that this US $7.6 million investment represented the company's continued commitment to business activity in Jamaica. He also highlighted that this investment would lead to an increase in exports for Supligen.

The event's proceedings also included exhilarating dancing by the group Garrison Youths and a performance by Assassin aka Agent Sasco.

Sasco thrilled the attendees by delivering hit after hit backed by the Ruff Kut band. Singles performed included Leave Us Alone, Good Over Evil, Late, Hand To Mouth, and Drink and Merry.

To the delight of many, Sasco also remixed his popular Hand Inna The Air by saying "Put yuh can inna the air," in reference to the many complimentary Supligen being held by guests during his performance.

The new vanilla flavour is available at wholesales, convenience stores, and retail stores throughout the island. The malt and peanut flavours are to be rolled out in the coming weeks.



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