What is your favourite Brand Jamaica moment?

Tuesday, February 19, 2013

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In promoting Jamaica's products and services, the Jamaica Promotions Corporation (JAMPRO) uses the term 'Brand Jamaica'. Efforts have been made to expose aspects of our culture to the rest of the world gaining more recognition and selling Jamaica as one of the greatest tourist destinations.

Even with very little effort in some instances, this island paradise manages to grab the world's attention. A few memorable 'Brand Jamaica' moments include the 2013 Volkswagen Super bowl television commercial, the 2013 Grammy tribute to the late Bob Marley, Usain Bolt's Virgin Media advertisement back in 2012, and so amny others.

This week TEENage wants to hear your views on what has stood out for you, as it regards branding Jamaica.

What is your favourite Brand Jamaica moment and why?

I like the Volkswagen commercial. In Jamaican terms, "it did shatt"! The commercial gives recognition to the Jamaican culture and show that, no matter what happens here, we try to bring out the best.

— Kimani Sharpe

I have to say the Olympic moments because it publicises our prowess in track and field thus attracting international attention which greatly aids in the positive image Jamaica is trying to portray.

— Kadeem Heywood

My favourite brand Jamaica moment happened on February 6, 2012 during the Reggae Boyz versus Mexico football match at Mexico's Azteca Stadium. In this match where the Jamaicans were playing against the odds in addition to how under-supported and doubted the Reggae Boyz team is, especially in comparison to other sports teams. The perseverance and commitment they displayed during that world cup qualifying match was inspiring.

— Toni-Ann Lindsay-Brown

The Bob Marley tribute at the Grammy's stood out for me. I wanted to wave my flag! The Marleys represented reggae music well, which is embedded in our culture. It was by far the best performance of the night.

— Samantha Lee

Well, my favourite moment was the Volkswagen commercial because it makes me feel proud to be Jamaican. To know that there are people out there from other countries who appreciate and want to use our language.

— Michael Pinnock





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