On The Front Line...Kent and Melanie Levy

Lifestyle

On The Front Line...Kent and Melanie Levy

Principals, Candy Craze

Thursday, April 30, 2020

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As a retail location and one that relies heavily on foot traffic COVID-19 has had devastating effects on our bottom line, it has caused us to reduce staffing hours and implement pay cuts. Many of our team members live in fear of the unknown and worry about the future. As entrepreneurs and leaders, navigating through this new normal has been challenging; however, in the face of adversity and a deep relentless desire to succeed we have come up with creative ways to drive sales.

With a stay-at-home market, appealing to that cohort and understanding its needs is vital. Along with increased social media presence Candy Craze now offers kerbside pick-up and delivery options, we have created incentive packages for families, which is a package that allows parents to reward their children with a sweet treat for a job well done and offering a 15% discount on our ice cream products with every purchase of an incentive package. Offering online workshops as well as cupcake decorating kits for virtual birthday parties, where you are able to celebrate your favourite people and make them feel extra special, but most importantly happy. We have also created additional take-home activity kits, such as our ice cream kits, candy kebab kits and candy boxes where customers are able to create a little piece of happiness for themselves at home or share this happiness with someone who needs it, to name a few. We have also ensured that a sterile environment is maintained at all times for all our walk-in customers, kerbside pick-up customers, as well as our team. Their safety is our top priority!

In times like these with a stay-at-home market Candy Craze has created these fun kits where parents are able to purchase candy inspired activities and engage in something fun with their children that they will not only love but find rewarding and enjoyable.

In these times perseverance, determination, courage, innovation and a positive mindset are critical. We are praying of all our fellow Jamaicans, for all our entrepreneurs and business owners, for our health-care workers and those who risk their lives for us every single day for this storm to pass quickly and looking forward to brighter days to come.

During this difficult time our aim at Candy Craze is to spread 'sweet' happiness.

Candy Craze Candy Bar & Creamery

1 Upper Manor Park Plaza, 184 Constant Spring Road & Waterloo Square Fontana Pharmacy

Telephone: (876) 924-4881


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