Food

World Chaîne Day = Creating a Strong Chain Around The World

At The Wine Rack

with Christopher Reckord

Thursday, May 04, 2017



With the success of the inaugural World Chaîne Day in 2015, the celebration has established a permanent position in the Chaîne's annual calendar. The logo of the Chaîne organisation consists of two chains; the inner chain represents the professional members while the outer chain the non-professional members and the bond which unites all members. The idea of World Chaîne Day, celebrated on Saturday, April 22, 2017, was for the 20,000+ members worldwide and chapters in about 80 countries to take part in activities to create a virtual chain around the world, starting at sunrise in New Zealand and ending with sunset on The Cook Islands; social media being the primary platform used to create the connection.

The activities in which members globally were to be involved included visiting restaurants displaying the Chaîne Professionals plaque — have lunch, dinner or just a drink in a Chaîne restaurant and raise a toast to the Chaîne. Newsletters sent out six months prior encouraged members to organise events, possibly include an introduction event for potential members, a presentation, a demonstration or a tasting.

Food and Wine Beach Party

The Jamaican Bailliage planned its World Chaîne Day with a Beach Party at Columbus Cove, Drax Hall but, because of inclement weather islandwide, was forced to move it indoors. The beach party was organised by Pierre Battaglia, vice conseiller culinaire – Commandeur, and his team and Robert Hoehener, officier chef rotisseur – Commandeur, whose highly anticipated Merlot Stewed Angus Beef Oxtail was featured. The culinary and service teams of Couples Sans Souci laid out a fantastic culinary fare.

Social Media Wall

Social media played an important role in this year's event, Members were encouraged to share and post to be a part of the virtual global chain on the day. By using the hashtags #Chaîneday #worldChaîneday #Chaînedesrotisseurs on Facebook, Twitter and Instagram the Chaîne's International headquarters put up an online social media wall that featured posts from members worldwide all day long. Jamaica was featured prominently during the day's activities. New for 2017 was a social media photo contest with these themes — feelings of togetherness, activity on local level, gastronomy and, most importantly, happiness and that wholeheartedly genuine moment.

An excellent time was had by all who attended the event at Drax Hall. The virtual chain around the world was solid. Viva La Chaîne!

 

Christopher Reckord — Information Technology Entrepreneur, Wine Enthusiast and Vice Echanson- Confrérie de la Chaîne des Rôtisseurs, Bailliage de la Jamaïque. Send your questions and comments to creckord@gmail.com. You can also follow me on Facebook, Instagram @chrisreckord and on Twitter: @Reckord

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