Under The Dryer

For All It's Worth

Under The Dryer

Saturday, May 06, 2017

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The slogan “Because you're worth it” has a whole new meaning for Facey Commodity as the Jamaican consumer goods conglomerate has inked a six-figure distribution deal with the global haircare and make-up brand L'Oréal to retail the iconic style product to The Rock's trend-conscious set.

With the terms of the contract officially tied up in February, Facey and L'Oréal Caribe hosted an announcement ceremony last week Tuesday evening at the Jamaica Pegasus Hotel's 17th floor space, Talk of the Town, welcoming the international brand's Caribbean-based execs, local retailers, and social media influencers to mingle and discover more about L'Oréal's expansive portfolio that encompasses 32 brands, including Lancôme, Yves Saint Laurent, Kiehl's, Maybelline, Guy Laroche, Garnier, Soft Sheen Carlson, Carol's Daughter and Mizani.

“We don't take on short-term partnerships,” Facey Commodity Chairman and CEO Patrick Scott shared with Under The Dryer, in a post-event interview. “First of all, we want to put the L'Oréal brand and its entire portfolio in every nook and cranny of Jamaica,” Scott noted, explaining that plans are afoot for enterprising women in communities and parishes across the breadth of the island to be given the opportunity to become L'Oréal sales ambassadors.

Meanwhile, Dave Hughes, the newly appointed L'Oréal Caribe general manager, was equally enthusiastic about the freshly formed alliance. “Facey is an exciting partner given the capabilities that they have,” Hughes told UTD. “For us, as a leader in beauty globally, we want to bring the best of beauty to the women of Jamaica.”

Amid a headbopping, pop-hit-heavy soundtrack spun by ZJ Chrome, and glasses of vino and cocktails circulating on trays complemented with Pegasus-catered hors d'oeuvres, Under The Dryer brings you up to speed with the scene at the Facey/L'Oréal launch event.




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