Western News

Montego Bay gets ATL Autohaus, ATL Motors

US$3-million state-of-the-art facility for Bogue City Centre

Thursday, April 29, 2010    

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MONTEGO Bay is on its way to becoming the automotive mecca of Jamaica as four award-winning auto brands will soon have the most advanced facilities located in the heart of the city. Come July 2010, ATL Automotive Limited -- the auto division of the ATL Group of companies -- will open the doors to the Montego Bay homes of ATL Autohaus and ATL Motors. VW Passenger, VW Commercial, Audi and Honda will have state-of-the-art representation in the second city.

Situated at the Bogue City Centre -- ATL Autohaus, the newly appointed dealers for VW and Audi in Jamaica -- will represent three brands; VW Passenger, VW Commercial and Audi. Also slated for the Bogue City Centre is the island's second ATL Motors dealership, the authorized representatives of Honda.

Promising to be the first of its kind in the Caribbean showcasing the finest of German automotive technology, the approximately US$3-million Montego Bay facility will sell VW and Audi vehicles from an out-of-this-world, 9,000 square feet showroom meeting European specifications. Alongside that will be the Japanese spec'd full Honda dealership, ATL Motors Montego Bay. An additional 12,000 square feet have been allocated for a service area, never before seen in Jamaica, with the look and feel of an aircraft hanger, the latest concept in auto facility design.

Already on its way to the island is an inventory of automobiles which will include Audi Q7, Q5, A6, A4, and A5 as well as VW Taureg, Tiguan, Passat, Golf, and Jetta. The recently unveiled 2010 VW Amarok, which from all indications will be the most sought after mid-size luxury pickup in its class, will also be available in Montego Bay. This high-quality pick-up which unites the cross-country mobility with the luxury of conventional road vehicles has set a new benchmark in efficiency, comfort and safety. Additionally, the vehicles will be sold with full manufacturers' warranties.

Led by Andrew Brennan who has over 25 years of experience in the automotive industry with specialised experience in management and operational experience in distributorship, retail and logistic control and development, the ATL Autohaus Montego Bay team will include an Audi Master Technician and several German trained Grade A technicians. "ATL Autohaus Bogue is an incredible addition and asset to this area and shows the ATL Group's continued commitment to Montego Bay and Western Jamaica. We look forward t serving our customers with the complete package of sales, parts and service for Audi, VW and Honda," said Brennan.

Adam Stewart, deputy chairman of ATL Group, did not give full details about the impressive services to be offered from the ATL Bogue facility but hinted that "our new ATL Autohaus will bring the world's leading car brands, cutting-edge technology and door-to-door services to the second city for the first time. I'm thrilled that this is finally happening; this type of innovation and service is long overdue for Jamaica and particularly the North Coast".

He added that: "ATL Autohaus is the perfect solution for our fast-paced, demanding lifestyle. Whether it be passenger cars or 25-seater buses, 24-hour emergency response care or concierge vehicle support, this new facility will revolutionise Montego Bay motoring for years to come."

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