Western News

UK-based rapper shoots video in MoBay

BY HORACE HINES Observer West reporter

Thursday, May 23, 2013    

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MONTEGO BAY, St James - UP-AND-COMING British female rap artiste Amplify Dot created a stir in sections of the resort city of Montego Bay last week, during a video shoot to promote her latest single, I'm Good, a collab with Busta Rhymes, which features Buju Banton's Walk Like a Champion.

"We want to keep it authentic so we came to Jamaica," a smiling Amplify Dot told the Jamaica Observer West during the shoot along a section of

East Street.

I'm Good, which is to be released come July 22, is a follow-up to Holding On, featuring Gyptian, done two years ago.

During last week's video shoot, scores of people gathered on the streets as the Brit strutted her stuff during her maiden public performance of the song. The crowd's response seemingly buoyed her confidence that the song will take off.

"People seem to really like it. It has been good seeing the reaction of the Jamaican people because they are actually the first people to hear it. People have been crowding around watching the video, bouncing along with the song, so based on the reaction of the Jamaican people here, it's going to do really well," the rapper predicted.

She added: "I am hoping to make a big breakthrough in the Jamaican market. We got Buju Banton on the song, everybody knows Champion and we sampled it. We spoke to Buju, we played him the song and he likes it. He says we can use it, so it is good to have Buju's support as well".

Born of St Lucian parentage the South London artiste says she is in love

with Jamaica, where she vacations annually.

"My family is actually St Lucian but I come to Jamaica every year. It is my favourite place to come on holidays and I am really happy to come out here and film the video," she told the Observer West during an exclusive interview.

At age 13, Amplify Dot, who is currently signed to EMI, started her career with an impromptu performance at a Missy Elliott show in Brixton Academy.

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