A high energy performance by the King of the Dancehall, Beenie Man will be the added feature to this Sunday’s staging of Red Stripe Bold Socamaloo at the Keycard Beach Village, New Kingston. Previous weeks have seen fast-paced soca music fused with hard hitting dancehall beats, which have proved fun for socaphiles and lovers of dancehall music.

From the selectors of Renaissance disco, DJ Kurt Riley and other guest DJ’s, each has brought something special to the table. Sunday April 12 is set to be even more exciting coinciding with Bacchanal Jamaica’s road parade.

According to Safia Cooper, Brand Manager for Red Stripe Bold, a lot of thought has gone into the concept and particularly this week.

“Being road march Sunday, we have added a special element that we are certain will entice revellers to be a part of. After partying on the road all day what better way to maintain that party vibe than at Socamaloo, where the energy will be high,” Cooper said.

Beenie Man has promised his round of hits but will also be adding a few surprises as well.

“I am known for bringing the energy to any performance but this one will be different. For Socamaloo, I will be mixing it up a bit to please all the partygoers, a fusion of genres is what I have planned,” Beenie Man said.

Red Stripe Bold Socamaloo is a series of parties that will continue up to April 25.