Usain Bolt, the businessman, stood tall last Tuesday as he joined the impressive team of professionals from Kingston Live Entertainment Ltd (KLE) which included several entrepreneurs, an architect, an accredited Project Management professional, an MBA holder, and some of Jamaica’s most vibrant marketing minds, – in announcing his involvement in a US$1-million investment — a unique business and dynamic entertainment partnership between Bolt’s UB Brand and the KLE Brand.

The partnership will result in the roll-out of a series of high-end sports bar products called Usain Bolt’s Tracks & Records, which will have its flagship location in Kingston, Jamaica, but which will also find a place in major metropolitan areas, such as London, England, as well as in other regional territories and in North America.

While they did not disclose the details of all that is to come, the KLE team, which conceptualised Tracks & Records and the unique opportunity it presented to leverage a global sport icon to take the best of Brand Jamaica ‘to the worl’, declared that Usain Bolt’s Tracks & Records would deliver a “beyond expectations” product and would also provide a significant boon to Jamaica’s tourism product.

According to KLE Marketing Manager, Tina Myers-Matalon, “Usain Bolt’s Tracks & Records will boast the best of brand Jamaica in sports, music, art, culture, beverage, and food. Using, arguably, the most recognisable figure in sports today as a vehicle to create a global brand, Tracks & Records will bring to the world a product that is contemporary, sophisticated, exciting, high energy, explosive and fun!” she added.

Joining her in the presentation, which gave a sneak peek at Usain Bolt’s Tracks & Records was fellow KLE director, Kevin Bourke, who described Tracks & Records as a dual sports and music concept that plays on the “tracks” run on and the “records” broken by Usain Bolt, as well as on “tracks and records,” which remain key elements of music. Both aspects of the concept will play out in the venue’s unique décor, which will boast the fundamentals of brand Jamaica, twinned with a contemporary sophistication.

“It will take patrons on a journey from old school Jamaican culture to the most modern, audio visual experience that results from an almost US$200,000.00 investment in audio-visual equipment alone,” the KLE team members added.

“Complete with a bar and lounge area, multiple dining destinations, a mezzanine, VIP areas, hi-tech booth seating, and a retail shop that will house exclusive brand Bolt products, this will the first product of its kind in the Caribbean region and will be rolled out in a manner that is guaranteed to deliver a memorable experience to the customer each and everytime, whether they are Jamaicans or visitors from overseas. The fact that it is also solidly aligned with brand Bolt and what the man himself represents simply enhances our ability to deliver on that guarantee,” the team KLE members disclosed.

The flagship Usain Bolt’s Tracks & Records will open in the fourth quarter of 2010 in The Marketplace – the same location as Fiction Lounge, which served as the venue for the media announcement. Fiction Lounge is actually KLE’s first entertainment product, and has rapidly established itself as Kingston’s hottest night spot.

KLE’s team of Directors comprises David and Stephen Shirley, Kevin Bourke, Gary and Tina Matalon, Craig Powell and Zuar Jarrett.