As the Main Sponsor of the The 2010-2011 leg of the Jamaica Observer’s TEENage Expression Tour, Trade Winds Citrus Limited, through its brand Freshhh Juice Drinks and Fruit Drinks continues to promote awareness and positive reinforcement.

We are thrilled with the student interaction, and are heartened by the promise we see showcased on the various campuses we have visited.

The Freshhh Jingle competition has opened yet another avenue for us to connect with our young consumers. We look forward to the finals, where you, the public, will be able to witness creativity at its finest. Of course, it doesn’t hurt that the winner takes home $50,000 and gets a “buss” by recording the jingle for our campaign.

Our partner, The Jamaica Observer, has been instrumental in revitalizing our Freshhh brand, so it is only fitting that we use this medium to unveil our beautiful, new packaging. Unfortunately, The Freshhh Crew has gone off to college, but Oliver Orange will visit us from time to time to ensure that all our friends continue to “Salute Da Fruit”!

As you start your summer holidays with all your plans for fun, remember to pick up a copy of the Jamaica Observer and keep up with current affairs.

“To be a champion, you have to believe in yourself when nobody else will”- Sugar Ray Robinson