Pepsi launches ‘Bubbla’ in Half-Way-Tree
PEPSI has done it again! Jamaica’s favourite cola is giving back to its consumers in a very special way. The product Jamaicans have come to love and enjoy has decided to ‘tun up’ the refreshment by introducing a new Pepsi bottling called ‘Pepsi Bubbla’. The company recently unveiled the new ‘Bubbla’ to persons traversing Half-Way-Tree and created quite a stir at the Transport Centre, especially when the giveaways began.
Dancing girls, a marching band and high feather banners turned the buzzing city centre into a sea of blue. The ‘Bubbla’ is a new and stylish 500ml bottle. It is lightweight and has a slender grip for the convenience of consumers, while boasting the same signature blue and red colours of Pepsi.
According to Carlo Redwood, head of marketing at Pepsi Cola Jamaica, the new bottle is being introduced as a response to consumers.
“Our consumers are very important to us. We realise these are harsh economic times for many and we wanted to make it easier on each consumer’s pocket. By creating this new bottle at only $50, consumers are able to continue to enjoy the same great taste of Pepsi in a sleek and convenient package,” Redwood said.
“Pepsi is now more affordable for everyone and more appealing to the eye,” he added.
Pepsi Cola will be conducting an islandwide series of launches, the first of which took place recently in Kingston. Simultaneously throughout the day, Pepsi promoted this new product in Half-Way-Tree, Cross Roads and Liguanea.
The ‘Bubbla train’ will also make stops in Clarendon, Mandeville, St Elizabeth, Savanna-la-Mar, and Montego Bay. “We wanted to touch as many consumers as possible with this new product and as such we decided to embark on a tour of the island. In addition, we are introducing this new bottle at a time when we are aligning with a number of music sponsorships and activities, including Reggae Sumfest and the Smirnoff Dream weekend, both of which are staple events on the entertainment calendar,” Redwood further commented.
“We are using all these avenues to further connect with consumers and enhance our consumers’ experience at these events,” he said.
The new ‘Pepsi Bubbla’ is available in supermarkets, bars and grocery stores where Pepsi is sold.
