SO2 – Smirnoff Nightlife Exchange Project
Two global powerhouses — Kingston, Jamaica, home of the world’s greatest sprinters, premium coffee, rum and ginger and London, England, the world’s capital of pomp and ceremony — were part of 50 global markets who traded nightlife experiences Saturday last as part of the Smirnoff Nightlife Exchange.
While Kingston was gathering momentum and London was winding down, New York. often referred to as the city that never sleeps, was where Madonna — one of the world’s most celebrated female artistes partnered with Smirnoff on the Nightlife Exchange Project to scout the world for the best dancer to be a part of her next tour. SO shares exclusive highlights of the Smirnoff Exchange event held in New York’s Roseland ballroom, plus more highlights from the Kingston experience held at Hope Gardens.
