FOR a second year, Digicel signed artiste I-Octane as its Brand Ambassador. The signing was held at the Usain Bolt’s Tracks and Records restaurant in St Andrew last week.

The event also coincided with the launch of I-Octane’s debut album Crying To The Nation which is being released on the VP Records label in January 2012.

“We are extremely proud to be here to re-sign I-Octane as a Digicel Brand Ambassador. His unique style of music mirrors the youthful vibrancy and positive energy that is Digicel — making the relationship between Digicel and I-Octane a seamless and fitting one,” said Shelly-Ann Curran, Digicel’s sponsorship and activations manager.

“Tonight is a tribute to our relationship with I-Octane and to him — an artiste who has raised the musical bar with uplifting and positive songs since his entry into the music business and one who continues to represent the Digicel brand positively,” Curran added.

I-Octane also shared similar sentiments, echoing that being a Brand Ambassador for Digicel over the past year has been rewarding both on a professional and personal level.

“Being with Digicel has developed and further pushed the music behind the I-Octane brand; I have learnt a lot and the experience has moulded me into being a better person while propelling my music and career to an entirely different level.”

“It has been truly rewarding working with Digicel. With the upcoming release of my debut album and being given the opportunity to represent Digicel as Brand Ambassador for another year; my fans can only expect bigger and better things,” continued I-Octane.