July 21, 2012
‘A Bigga deal’
Diners enjoy Bigga soft drinks at a Golden Krust Caribbean Bakery & Grill outlet last week in Brooklyn, New York. Bigga maker Wisynco and Golden Krust has signed a landmark agreement that sees the Jamaican soda brand being distributed system-wide through the largest Caribbean franchise chain in the United States. The White Marl, St Catherine, company said it is using a “forced consumption strategy”, including the packaging of 20 oz bottles of Bigga in value meals to expose the product to the two million customers estimated to patronise the restaurant network weekly. Golden Krust has over 120 branches across nine US states. (Photo: Julian Richardson)
