BUSINESS and engineering solutions retailer Appliance Traders Limited (ATL) has made another streamlined move into the energy space with the launch of its energy-exclusive retail outlet, the ATL Eco-Store.

The first of its kind in Jamaica, ATL’s Eco-Store, located in Manor Park Plaza in Kingston, marks the company’s continued expansion into the alternative energy space following the launch of its Energy Solutions division in April this year and the introduction of its own ‘Eco-Smart’ electronics-efficiency certification.

Teaming up with long-standing partner Panasonic, as well as Israel’s top solar water heater provider Nimrod, the ATL Eco-Store boasts the latest ‘green’ technology from the Panasonic inverter product line including air conditioners and refrigerators, Panasonic HIT solar panels, televisions, LED and CFL lighting as well as Nimrod’s solar water heaters and other photovoltaic (PV) systems. The store will also carry a range of timers, energy monitors and power strips from the Jamaica Public Service Company (JPS) with whom ATL forged a strategic partnership in May to retail energy-saving products.

Speaking at a media tour of the Eco-Store, General Manager for ATL Ian Neita reaffirmed the company’s commitment to providing more eco-efficient solutions for Jamaican homes and businesses.

“One great catalyst of consumer interest in ‘green’ electronics is cost savings. It is proven that older appliances and our high electricity consumption will continue to inflate our energy receipts and drain both our national and environmental resources,” Neita said.

“While consumers are becoming increasingly aware of the need to reduce their energy consumption, many remain uncertain of the measures they can take. ATL through its Energy Solutions division and the ATL Eco-Store are prepared to help Jamaicans make the all-important savings switch to go green,” he added.

In addition to showcasing eco-electronics, the new ATL energy-exclusive outlet also boasts an interactive Panasonic Eco-Simulator which compares consumption patterns of energy-saving appliances versus inefficient models to aid customers in learning about conservation and efficiency.

The ATL Eco-Store, previously one of the company’s two Kingston outlets, will be open to the public Monday, June 10 and will operate Monday – Friday 10:00 am – 6:00 pm and from 9:00 am – 1:00 pm on Saturdays.