Heineken uncaps innovative talent
DAVINA Robinson may not have won the art category at last Saturday’s Heineken Inspire competition at Fort Rocky, off Palisadoes main road, in Kingston. There’s little doubt, however, that he made an impact with his entry: a state-of-the-art toy truck.
Now in its second year, the competition is geared towards finding the next big star in four categories — music, film, fashion, and art. The contestants had to submit their “inspired” pieces using Heineken and all elements of the beer. Saturday’s contest saw 20 finalists vying for the top prizes.
“I love toy cars, so when it came time to enter I thought about a car immediately,” Robinson told Auto.
Labelling it as a toy is rather misleading since it’s much more.
Robinson let his creativity run wild over the two weeks it took to complete his entry. The 24-year-old mason by trade used skills developed from his hobby of building and playing with remote-controlled cars to create his entry.
“I built it from waste and recycled materials. The whole body is paper,” Robinson explained.
As simple as it appears on the outside, with Heineken’s signature green and white colours, at its heart the truck is a technology fest. It boasts a touch screen interface and has the ability to make phone calls, play music through all the popular computer interfaces, tell time, light up, all while holding cold Heinekens in its pair of bottle holders.
“It has a phone with dual sim cards, it reads USB devices and has a camera. The logos and headlights light up and it’s powered by six double A batteries,” he said.
Robinson hopes to making many more of them full-time as a business.
“I really don’t see it as a toy. It’s more a gift item or a souvenir.”