Pepsi & KFC doing it big for football fans!
Following the unveiling of a global superstar football team earlier this year, Pepsi Cola has revealed plans to reward consumers and football fans with collectible items this Summer. Through a partnership with KFC, Pepsi has launched a promotion called Fan Bucket 2014.
This promotion comes in the height of football excitement and revelry all across the world. The Wings Fan Bucket with Pepsi is a perfect combination while watching the matches this season. Gather a few friends, link up at your ‘chill spot’, and purchase KFC Wing Fan Bucket, with a 2 litre, to claim your free Pepsi glass emblazoned with the image of one of your favourite ballers.
The Fan Bucket includes 40 pieces of wings, a 2litre Pepsi and a Free Collectible glass, courtesy of Pepsi. The collectible Pepsi glass is a limited edition, with six pieces in the collection featuring six different football players including Lionel Messi and Robin Van Persie.
Carla Hollingsworth, Brand Manager Pepsi Cola Jamaica, says the promotion will run for the summer and she is encouraging all Pepsi lovers to get their own fan buckets.
“This is a great deal for Pepsi and KFC adorers as well as football fans. Pepsi is always creating memorable moments and this is a collectible item that will make this football season unforgettable. We encourage our consumers to Live for Now and collect all six limited edition soccer player glasses,” Hollingsworth said.
“The glass as well as eye catching packaging is designed to bring to life the flair and enthusiasm for the game. Throughout the years football has been a strong driver of growth for Pepsi Cola with both its global beverages and snack brands activating robust programmes,” she added.
Pepsi Cola brought together an unprecedented wealth of international talent to create one of the most jam packed, iconic line-ups ever. Nineteen of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to ‘Live for now’ in 2014.
“Football has been my passion since I was a little boy and its certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star studded team,” says four-time player of the year and Argentinean captain Leo Messi.
The global player announcement kicked off a series of exciting year long activities as part of the 2014 Pepsi Football campaign, the Fan Bucket is one of those elements.