DAYS after being named brand ambassador for the Morris Heights Health Center (MHHC) in Bronx, New York, reggae gospel deejay Stitchie is scheduled to perform at Health Care Festival and Fun Day on Saturday, August 16.

Hosted by MHCC, the event will be held at its newest Bronx facility at 825 East 233 Street, and is free to the public.

“My vocabulary abilities fall way short of words or even phrases to express my feelings of honour and humility in excruciating details about this new assignment. To be the Brand Ambassador for the Clinic, is one mandate that I embrace with both arms, because it is an innate passion of mine to help people, in whatever little way I can, just as long as I can, simply because I love people period,” he told the Jamaica Observer.

Stitchie, whose given name is Cleveland Laing, was named brand ambassador on August 1.

For the deejay, it’s also a good opportunity to minister as the clinic caters to people of all ages, ethnicity and class.

“The ground is level for all and I can identify with this core philosophy, we cross- fertilise each other and at the end of the day, we all benefit, the individual is better off for it, the family, the home, the community, the environment, the country and the globe as a whole,”

he said.

Stitchie, who has not performed in the Big Apple for a while, said that coupled with the fact that he will be making his debut on such a platform, he is making ‘special preparation’ for that.

“I am preparing my set to be one of physical energy, as usual, spiritual enrichment and vital information that we all need to know about our bodies. I’ll be wearing my size hat as a teacher of physical education and biology, making GC Foster College proud,” he said.

Saturday’s event forms part of MHHC’s celebration of National Health Center Week. The facility will be offering free screenings

for HIV, blood pressure and glucose. Medical professionals will be on hand to offer information to questions and concerns.

There will free haircuts, face painting, a dance contest, music, food, ice cream for the kids, giveaways. A number of New York City radio stations will be broadcasting live from the event.

MHHC has been providing health care for Caribbean American, Hispanic and African communities in the Bronx for over 30 years.