Golden Krust enters Middle East
NEW YORK, USA – Golden Krust Caribbean Bakery and Grill has inked a two-year deal with Kuwait’s Everest Foods Company to distribute its patties to the Middle East.
Everest already has footprints across Kuwait, Jordan, Syria, and the United Arab Emirates, Iraq, Saudi Arabia, and Lebanon.
The agreement will see Golden Krust supply the Middle Eastern company with a 20-foot container of the product each month.
The patties, which have been prepared under the Halal process to meet Muslim requirements, are being distributed to military bases and stores in the region.
“Everest Foods has reported an overwhelming response to the product so far,” according to Golden Krust, which made its first shipment last month.
The deal is the culmination of four years of negotiations between the two companies according to Golden Krust’s vice-president of retail sales, Leroy Hawthorne.
Requests have been made for the company’s chicken patties and coco bread since the first shipment was made.
Golden Krust’s CEO Lowell Hawthorne said the deal “brings the company one step closer to fulfilling its 2020 vision of making Jamaican-styled patties and jerk chicken mainstream food items”.
The restaurant franchise was assisted by the Greater New York Chamber of commerce in landing the deal.