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Digicel inks HBO deal
Digicel head office in downtown Kingston
Business
BY KARENA BENNETT Business reporter bennettk@jamaicaobserver.com  
February 9, 2015

Digicel inks HBO deal

Telecommunications provider Digicel has inked a deal with the HBO Latin America Group for the transmission of the HBO channels on its pay TV service.

The agreement means that Digicel customers can now enjoy programming offered in the HBO/MAX family channels. Last year, service provider LIME also went into an agreement with the HBO group for the transmission of the HBO channels in the Cayman Islands.

Subscribers of the Digicel HBO/MAX premium package can now access over 300 new titles per month – including exclusive and award-winning series, films and documentaries with no commercial breaks. The package will be offered through standard and high definition feeds including HBO, HBO Plus, HBO Plus (Pan-regional), HBO2, HBO Family, HBO Signature, MAX Prime and MAX UP, plus two channels created exclusively for the market, HBO (Caribbean) and MAX (Caribbean).

In addition to the premium package, a variety of basic channels are also available: AXN, Canal Sony, E!, Warner Channel, Cinemax and Telemundo Internacional, a press release from HBO’s Melody Regalado stated.

“HBO is proud to announce this expansion with Digicel in the Caribbean, further demonstrating our commitment to the region and signifying another positive step towards establishing legitimate relationships with authorised distributors in these markets,” said Javier Figueras, Corporate Vice President of Affiliate Relations at HBO Latin America.

“We are excited for customers to enjoy our world-class programming and look forward to working more closely with local affiliates and authorities throughout the islands to further develop mutually beneficial relationships that bring viewers the best quality available,” he added.

Starting this month, HBO subscribers can tune in to the premieres of original productions such as the behind-the-scenes special “Game of Thrones: A Day in the Life,” season two of the satirical news programme “Last Week Tonight with John Oliver,” and “Regarding Susan Sontag,” a documentary on the 20th-century thinker.

Viewers will also enjoy exclusive premieres of blockbuster films every Saturday, like the Marvel production “Captain America: The Winter Soldier” and the action-packed “Need for Speed.” Every Thursday in February, viewers can also enjoy a Bollywood film.

On MAX, subscribers gain access to award-winning international films, documentaries and series. The channel features exclusive, weekly film premieres from the most respected directors and internationally recognised actors, with independent titles each Saturday such as this month’s debut of “The Hunt,” and blockbuster hits on Sundays like “Her” and “Prince Avalanche.”

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