Digicel scores with landmark partnership with Manchester City, New Tork City FC
Manchester City FC and New York City FC have launched a new multi-year partnership with Digicel, the number one communications partner across the Caribbean, Central America and South Pacific.
The Barclays Premier League Club and new Major League Soccer franchise will come together with the leading telecoms brand to create a wealth of multi-media content, as well as community coaching and once in a lifetime opportunities.
In a landmark new partnership, a first for either club in the region, Manchester City, New York City FC and Digicel will work together on a range of community initiatives, unique content interaction across broadcast, digital and mobile.
Also the partnership will focus on promotional opportunities, VIP attendance at games in Yankee Stadium, New York to enjoy the MLS and at the Etihad Stadium, Manchester to enjoy Premier League games.
The partnership will also see collaboration on Digicel’s Kick Start coaching programme which delivers clinics across 15 markets annually and further coaching opportunities for up to 24 aspiring young footballers to take place in the training Academies of New York City FC, Manchester City FC and Melbourne City FC.
This exciting new thrust is the next evolutionary stage in the already well-established Digicel Kick Start programme — delivering more interaction for more fans with more big clubs than ever before in the world’s most popular sport.
Omar Berrada, commercial director of City Football Marketing, which brokers Manchester City FC and New York City FC’s commercial partnerships, said: “We are delighted to welcome Digicel as our very first partner in the Caribbean, Central America and South Pacific Islands. Digicel has invested significantly in growing, developing and marketing football across their regions for several years and we are looking forward to working together to bring exciting promotions and content to football fans across these markets.”
Digicel Group director of marketing operations, Kieran Foley said his company his “delighted to be working with Manchester City and New York City FC”.
(From left) New York City Football Club President, Tom Glick; Digicel Group head of sponsorship, James Wynne; Digicel Group director of marketing operations, Kieran Foley and commercial director of City Football Marketing, Omar Berrada mark the official launch of the partnership in Yankee Stadium, New York City, recently.
