THE organisers of LumiNation Glow in the Dark Soca Paint Fete are bullish on the fact that their new brand will add something new to the Jamaican party scene when it debuts on August 22 at 96 Hope Road in St Andrew.

“LumiNation is introducing a new spin on the paint party, with glow paint,” Judean Huxtable, event co-organiser, told the Jamaica Observer.

The party was launched at Medusa Bar & Grill in St Andrew, recently.

Huxtable said she was influenced by similar party types and wanted to bring this experience to the Jamaican market. LumiNation follows the common format of all-inclusive drinks, but deviates from there, dipping into the carnival J’Ouvert culture of painting and amping it up to the next level.

“Not only are we going to use glow paint instead of the normal soca paint, but there’s going to be a paint war,” she explained.

Upon entering LumiNation patrons will have to choose a colour, which will determine what faction they will join. From then on, all are encouraged to try and paint their rival colour over in order to secure playful victory at the end of the night. Those interested in just enjoying the music and drink can recluse themselves to the designated paint-free zones. The crowd will also have access to neon party favours and there will be body painters on hand to provide custom decoration.

“The body paint will also be glow paint,” she said.

Music will be a mix of soca and electronic dance music.

“This is a new idea and we know Jamaicans like to see things first, so we’re committed to making it work for the long term,” Huxtable explained.