Even though reggae’s biggest name once lived there, the Bull Bay music scene is largely unheralded.

It has never got the sustained attention afforded Trench Town, Waterhouse and Greenwich Town.

Bay Rock Music, a label that launched nine years ago, was recently resurrected to launch a new generation of artistes from the St Andrew coastal town.

Azeela, a singer who was weaned on Bull Bay’s sound system circuit, is on the Bay Rock Music roster. He sees a lot of talent in his hometown yearning for exposure.

“Bull Bay is a diverse place an’ di music is no different. Wi have a lotta great elders but wi also have good youths who ready to carry on di thing,” he said.

Quito, Qurizma and Yahvahlan are some of the other acts on Bay Rock Music. The latter co-founded the label in 2008 with his protege, singer/songwriter Doniki.

The talented Doniki was pivotal in creating the fledgling company’s initial release, the Bay Rock rhythm. He died last year when the label was preparing to relaunch.

In late 2016, Bay Rock Music kicked off its second coming with songs from Azeela (Global King, Bust It Up), Quito (Thy Vows, Its Like That), Qurizma (What Is It) and Yahvahlam (Highest).

Much of Bull Bay’s music mirrors its influential Rastafarian commune. Bob Marley and his family lived there in the early 1970s; and it is still home for singer Carl Dawkins, the Mystic Revealers and Uprising Roots bands.

Save Me, a rhythm showcasing more Bay Rock Music artistes, is the label’s projected follow-up.

— Howard Campbell