SANTIAGO, Chile (CMC) — The International Trademark Association (INTA) has named José Luis Londoño Fernández as the association’s chief representative officer for Latin America and the Caribbean.

Londoño joins from the Superintendency of Industry and Commerce of Colombia, where he had served as deputy superintendent of industrial property for the past seven years.

Previously, he practised law as in-house counsel for the National Federation of Coffee Growers of Colombia (Federación Nacional de Cafeteros de Colombia).

Londoño will work from INTA’s Latin America and Caribbean representative office, which was officially opened in Santiago, Chile, earlier this year.

He will lead the association’s operations in Latin America and the Caribbean.

Alberto Onetto has also joined INTA as assistant in the region’s representative office.

 “The opening of our Latin America and Caribbean representative office, and the appointment of Londoño and Onetto, will enable us to increase our interactions with governments and support of IP offices, and to more closely serve our growing membership, throughout the region,” said the CEO of INTA , Etienne Sanz de Acedo.