ST JOHN’S, Antigua — Cricket West Indies (CWI) a short while ago announced the appointment of Dominic Warne as its new director of commercial, marketing and communications.

According to a release from CWI, “Warne comes to CWI with over 20 years’ experience in marketing and sponsorship strategy and activation working for both major brands, sports rights holders and marketing consultancies.”

The appointment took effect on October 1, and Warne will be based at CWI’s headquarters in Antigua.

“I’m really excited to join CWI’s new leadership team and strengthen the iconic WINDIES brand. The flamboyant cricket, colour and atmosphere that so defines Caribbean cricket is unique. We have a great opportunity to connect with fans and excite commercial sponsors, so I’m looking forward to growing partnerships with the territorial boards and sponsors to make the cricketing heartbeat of the region beat stronger,” commented Warne on his appointment.

CWI said the director will be responsible for the development and execution of CWI’s commercial, marketing and communications initiatives.

This includes:

• Responsibility for the commercial operations and revenue generating activities;

• Enhancing and establishing relationships with territorial boards and commercial partners;

• Directing a new digital function to drive fan engagement, including new products and content; and

• Improving the appeal and effectiveness of marketing campaigns and promotions.