Superior Bikes, the motorcycle arm of Superior Parts Limited, is again staging its annual ‘Madness’ bike, bike parts and accessories sale tomorrow and Sunday at its seven locations across the country.

“Our end-of-year sales have all generated extremely high levels of interest among bike riders in general, not just our own customers, and we anticipate the same this time around,” said Derrick Johnson, managing director of Superior Parts.

“It is now well known that this is the time of year to get the best offers we can give on everything bikes — from the cycles themselves to the necessary parts and accessories of all kind to make your ride more comfortable, safer, more stylish, and definitely more pronounced for the holidays coming up. That’s what Superior Bikes’ deals are all about,” he continued.

Superior Bikes operates out of its Hagley Park Road headquarters in Kingston; Old Harbour and Portmore in St Catherine; May Pen, Clarendon; Mandeville, Manchester; Montego Bay, St James; and Ocho Rios in St Ann.

A major lure of this year’s staging of the annual sale is a prize of a brand new 250cc Supra motorbike. This, along with other lucky prizes, is expected to generate the usually high level of interest in the sale, which is a precursor to Superior Parts’ annual customer appreciation day.

Additional incentives include up to 70 per cent on some heavily-stocked items; wholesale specials; and considerations of the newly introduced ‘Special Request Deals’, which involves customers making on-spot requests for specialised deals.