THERE’S no doubting that Konshens is upbeat about his new album It Feel Good.

“The album a gwaan good, man,” he told the Jamaica Observer yesterday, even as he admitted that heavy promotion of the set in his core market has not yet begun.

That, though, is set to kick off in July when he hits the road in Europe.

In the meantime, the artiste said that he recently returned to Jamaica to shoot a video.

“The Europe tour is starting the first week in July for one week. Then we will come back and then leave for Europe again on August 1 for the entire month and carry that over to September,” he said, adding, “We want to incorporate the Caribbean stops in July and then go into the end of the year.”

It Feel Good is Konshens’s third studio album. Released on March 2 on the Subkonshus/Empire Records imprint, the set boasts 16 tracks. It debuted at 11 on the Billboard Reggae Album Chart and has slipped to 29. So far, according to Neilson Music, the set has sold 91 copies. But that does not seem to bother Konshens.

“When we look at where albums debut, yuh see if it was 10 years ago when you look at first-week sales, dem thing deh woulda be of utmost importance. But now we are in a streaming world, where you can get up next week and put in some work on one particular track and the streams on that song go up,” he said. “So I believe that the format of how we look at songs now needs to change. It doesn’t matter where it debuts. On the iTunes Chart it debuted at number 5 and it go number 3 before the day done, then it slip, come back up, then slip. So I don’t really pay much attention to what the charts saying now.”

He said that the early promotional efforts being handled in North America by his label, Empire Music, are being carried out in the hip- hop market. “It’s like introducing a new act to them.”

But even as he makes preparation for intense promotion, Konshens is studying the market’s feedback to a set that demonstrates his diversity.

It Feel Good, he explained, comes from many different angles. The feedback he’s getting is a mixture of like and dislike for some of the tracks.

“But, ah jus me and the diversity of the music, the topics, the genres, it’s me as a person and I would be telling a lie to myself if I did not explore those genres, because that’s where my mindset is and has been from ever since,” he told Jamaica Observer.

“So you will get hardcore dancehall, then you find the next track a like track music, then the next one a deep lover’s rock, then soul music, so it’s just diversity,” he explained.

While he accepts that people have different tastes, the artiste said he finds it a bit unfair for Jamaicans, who love all genres of music, to be judgemental when one of their own artistes produces multi-genre music.

“But people will always talk until a song hits. When you’re exploring people will always have something to say,” he reasoned, adding that he has fans who are telling him they want to see a revival of the hardcore dancehall Konshens, while there are others who prefer him as a singer of conscious music.

“People haffi just understand say it’s about what I feel like doing any particular day,” he said. “Music is not just commercial for me, it’s artistic.”