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Electric Launch For Mini
ATL Automotive brought the future to Jamaica when itunveiled the MINI Countryman Cooper S E Plug-in HybridElectric Vehicle (PHEV) last Friday.The memorable evening was held at ATL Automotive's stateof-the-art showroom on Lady Musgrave Road in Kingston.Here are some pictures from that occasion.
Auto
BY RORY DALEY Observer writer daleyr@jamaicaobserver.com  
February 7, 2019

Electric Launch For Mini

MINI charges up and ready to go

ATL Automotive unveiled the first in their MINI Electric line, the MINI Cooper Countryman S E ALL4, at their swanky Lady Musgrave Road showroom in St Andrew last Friday.

“We’ve been trying to look at a way to bring a more effective car into the country in terms of both performance and fuel efficiency. It’s nice to have a car that can go 0 to 60mph in 6.8 seconds and return almost 129 mpg (miles per gallon). It sounds ridiculous, but that’s what we were looking for, something that breaks the mould and pushes the consumer to stop thinking about the traditional car you’d currently buy,” Sloane Jackson, head of business — ATL Autobahn told the Jamaica Observer’s Auto magazine.

ATL Autobahn is the division of ATL Automotive which responsible for BMW and the MINI marquee.

The MINI’s impressive fuel efficiceny is due to it being a Plug-in Hybrid Electric Vehicle (PHEV). Under the bonnet is a 140bhp 1.5-litre petrol motor assisted by an 87bhp electric motor driving the rear wheels. This gives the MINI a total of 221bhp, nearing the numbers of the more hardcore John Cooper Works version. The other benefits of having the second motor and an electric one at that, is unparalleled fuel economy and all-wheel drive traction.

“The cool thing is that you still have the 1.5 from our best-selling Countryman, but now you have the electric power that makes it all-wheel drive. The typical model we sell is two-wheel drive, with the all-wheel drive it’s very unique. The petrol engine powers the front wheels and the electric motor powers the rear wheels,” Jackson explained.

The Countryman PHEV has multiple drive modes, but the two key ones are in relation to its electric drivetrain. It can be operated on electric power alone at up to 126km/h with a 42-kilometre range from a full charge. When depleted, the MINI can be charged by the gas engine while being driven or a plug-in charger. Located near the passenger door is a small panel that can be opened to allow the vehicle to be connected to an external power supply for charging. The Countryman PHEV uses a 7.6kWh lithium-ion battery pack that can take just over three hours to charge from a household wall plug. Those wanting things a bit faster there is an optional MINI fast charging wallbox that will replenish the vehicle in just over two hours. Other modes split power between both engines trying to balance performance and efficiency.

“Even if you lose electric power you still have all-wheel drive.”

One significant element that deters many from electric vehicle ownership is the servicing and repair. Jackson said ATL Automotive has addressed that in spades.

“What a lot of people are afraid of is, are we equipped to handle the car? We’ve been, for the last 13 months, training, tooling, fitting everything in place to make this car come to Jamaica in the first place. Now that it’s here, we’re happy and we continue to train as we bring them in.”

According to Jackson, the MINI Cooper Countryman S E ALL4 expands what is already the brand’s best-seller with the Countryman model representing 80 per cent of local sales across the past three years.

The rear wheels of the Countryman PHEV are driven by an 87bhp electric motoroffering 42km of all electric range. It can be recharged via wall socket in just overthree hours. (Photos: Rory Daley)
Chargingis accessedvia a panel onthe front using thecables provided orthe optional homewallbox fastcharger.
The Countryman does not compromise on luxury.
Emily Maddison, MissUniverse Jamaica 2018,is on hand to see theunveiling of the newMINI Plug-In HybridElectric Vehicle.
Melissa Bailey, MINI sales manager,says the model caters to theenvironmentally responsible andtechno-minded.
BFFs LaGina Baker (left) and Mauya Morrison enjoy theevening’s ambiance.
Chrissana Wilmotchecks out thetrunk spacethe MINICountrymanPHEV.
ImaniWilmotis totallyimpressed.
Sampling the luxury interior of the MINI Countryman is Ella Ghartey.
Eden Gardens’ Kymoya Casepauses for our camera.
Giselle Hall makes sure to grab aselfie with the new MINI.
Jahdielle Owens flashes akilowatt smile.
Kemesha Gordon of First Global Bank ensures that anyone on handwho wanted their dream MINI could do so easily.
Charged up and ready to go is RashidaGopie, sales executive, MINI.

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