As part of the Government’s drive to

encourage Jamaicans to adopt a culture of respect while resolving conflicts

amicably, the Ministry of National Security has launched an anti-violence

campaign.

Dubbed ‘Liv Gud’, the national

anti-violence campaign is a call to action for all Jamaicans to take a stand

against anything that violates good living, and to stand against all forms of

crime and criminal activity.

It is geared towards strengthening

social inclusion in crime fighting and violence prevention and reinforcing the

social contract between the citizens and the State.

The initiative was launched by

Minister of National Security, Dr Horace Chang, at Roxborough Avenue, Top

Range, Mountain View in St Andrew on September 13.

Under the initiative, digital boards

have been mounted in the May Pen town square, Sam Sharpe square, Spanish Town,

Half-Way Tree and in St William Grant Park in downtown Kingston. Murals have

also been painted in four communities, and advertisements have been produced

for mainstream and social media.

Addressing the launch, Chang said

that the intention is to take the message across the island and restore the

sense of family where Jamaicans look out for each other. He added that this

will ultimately redound in creating safer communities.

“Living good is part of the Jamaican

culture. Fighting each other, abusing children, abusing women, stabbing each

other, fighting and quarrelling between streets and communities is not Jamaican

culture. We have, unfortunately, deviated from it too far,” he said.

Chang that said the Ministry is

committed to working with communities and the relevant stakeholders in order to

“rebuild good personal relationships between all of us as brothers and

sisters.”