BUZZ is highlighting the young movers, shakers and leaders in Caribbean culture with its new Carnival Game Changers Series. From music to mas and everything in between, these are the BUZZworthy Carnival players to watch as they bring new experiences to the Carnival scene!

As one of the

most respected and highest subscribed event management brands in the Caribbean

and the diaspora, CAESAR’S ARMY is no stranger to immense success forged from

the love of revolution.

The company, which was founded by Jules Sobion and Hasani Lesedi Wattley over a decade ago, has dominated the Carnival circuit with its unique party experiences that span various islands and territories – including Jamaica, Barbados, St. Lucia, New York, Miami and, of course, its home base, Trinidad and Tobago.

As one of the top officials in the organization, Darcel Kajim-Roach is seemingly always on the clock.

“After I finished 6th form, I was very uncertain for quite some time about which career path I wanted to take. I can’t remember how I discovered advertising, but I remember that I was drawn to the glitz and glamour that it seemed to showcase. I got a job at an ad agency and barely lasted there a month,” she explains with a laugh as we sit on a Sunday evening ice-cream date with her 6-year-old son, Tyler.

It was this kind of dedication and passion that caught the eye of Sobion and Wattley, who noticed Darcel’s appetite for brand development. Intrigued by the teachings of consumer behaviour and marketing, her passionate work ethic earned her a full-time job offer within the company and the respect of the Generals.

Her General Manager responsibilities include a myriad of tasks, including liaising with vendors, co-ordinating rollouts of CA events in international cities, approving budgets and training office staff – largely made up of women – for day-to-day assignments.

“There are so

many nuances – it’s definitely not your average corporate space. It’s been a

lot of adaptation and understanding how to groom a team of people to a standard

of professionalism that reflects well on the CAESAR’S ARMY brand.”

The transition from a corporate environment to an entertainment one wasn’t easy, but Kajim-Roach felt that joining the CAESAR’S ARMY family was the best decision that would help her balance her home life and work demands. She glances lovingly at her son as he remains engrossed in his iPad.

“The flexibility is really an amazing benefit for me. With this General Manager role, I know how passionate I am about work and the long hours that it involves, but I also need the quality time with my husband and to take care of my son.”

The environment

at CAESAR’S ARMY, she goes on to explain, is made up of three mainstay

elements: the ability to take risks, the sense of community among the committees

and the unique vibe at their events.

“We’ve always

taken a stand that if we believe in the potential of a product, we’ll go after

it. That’s how AMBush and Bacchanal Road were born – from a desire to bring

something different for patrons who have long supported our entertainment

vision.

“Many committee members have also expressed that they always feel like their voice is heard, and it’s not just about selling tickets. We pride ourselves in creating a family environment for everyone involved,” she states.

Celebrating its 15th year on the circuit, the company now leads the industry with signature events, such as AMBush and Bacchanalia – a 3-day festival which includes Roadblock, Bacchanal Road LED and Bacchanal Road.

With new Trinidad Carnival Band, “ROGUE” also under its belt in collaboration with TRIBE Carnival as of 2018, Kajim-Roach is confident about the future of the CAESAR’S ARMY brand.

“We have to

keep pushing for better all the time, but we also have to be feasible with our

offerings. Balancing the demand with quality is a top priority, and as we

continue to grow as a company and a brand, we understand that this is the

nature of the business.

Regardless of

the challenges that may come, CAESAR’S ARMY will always embrace evolution and

revolution.”