Amazon CEO, Jeff Bezos recently made a pledge of $10 billion in the fight against climate change.

The world’s richest man – who recently came under fire for his seemingly inadequate donation to the Australia bushfire relief efforts – has joined in the campaign to save our planet.

The massive sum, according to Forbes, accounts for approximately 10 per cent of the CEO’s net worth.

The Amazon head announced that the money will be administered through a new initiative called the Bezos Earth Fund. In an Instagram post, Bezos shared that it will be used to “support scientists, activists, NGOs—any effort that offers a real possibility to help preserve and protect the natural world.”

He pointedly added, “Earth is the one thing we all have in common—let’s protect it, together.”

View this post on Instagram Today, I’m thrilled to announce I am launching the Bezos Earth Fund. Climate change is the biggest threat to our planet. I want to work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet we all share. This global initiative will fund scientists, activists, NGOs — any effort that offers a real possibility to help preserve and protect the natural world. We can save Earth. It’s going to take collective action from big companies, small companies, nation states, global organizations, and individuals. I’m committing $10 billion to start and will begin issuing grants this summer. Earth is the one thing we all have in common — let’s protect it, together. – JeffA post shared by Jeff Bezos (@jeffbezos) on Feb 17, 2020 at 10:00am PST

This marks Bezos’ largest philanthropic initiative to date and comes against the backdrop of major criticisms of Amazon’s environmental track record.

The company has a gigantic environmental footprint with its delivery of an estimated 1 billion packages daily.